Ā
What's Included
in Each Guide
FSBO Listings Guide
- Understanding the Seller's Mindset
- How to Find FSBO Leads
- Contents to Include in FSBO Package
- FSBO Listings Marketing Calendar Example
- Call Examples
- Text Examples
- Email Content Examples
- Handwritten Card Examples
- All Content for 4-Page "Preparing Your Home to Sell" Guide (included in FSBO Package)
Expired Listings Guide
- Understanding the Seller's Mindset
- How to Find Expired Leads
- Contents to Include in Expired Listing Package
- Expired Listings Marketing Calendar Example
- Call Examples
- Text Examples
- Email Content Examples
- Handwritten Card Examples
- All Content for 8-Page "Home Staging Tips" Guide (included in Expired Package)
SOI Guide
- What is SOI?
- Mere Exposure Effect
- Tips for Building Your SOI
- Ways to Keep Growing Your SOI
- SOI Marketing Calendar Example
- Text Example
- Email Content Examples
- Postcard Example
- Free 4"x6" Call-to-Action Postcard Template (editable in Canvaā„¢)
- Pop-By Gift Example
- 2, Free Pop-By Tag Templates (editable in Canvaā„¢)
Open Houses Guide
- How to Find Quality Open Houses
- Recommended Open House Criteria
- Scheduling an Open House (other agent's listing)
- Marketing Your Open House Online
- Neighborhood Door Knocking Invitation Script (and why it's important)
- Open House Materials Checklist
- Open House Set Up
- Welcome Script and Process
- Open House Wrap Up
- Follow-Up Script and Process
- Free Open House Flyer Template (editable in Canvaā„¢)
- Free Open House Social Media Ad Template (editable in Canvaā„¢)
- Free Open House Sign-In Sheet
- Free Open House Feedback Sheet
Get Your Guides!
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A LITTLE ABOUT THE GUY BEHIND THIS MATERIAL...
With over two decades of experience, Micah Pearson leads the Top Team at Utah's second-largest brokerage. As an individual agent, he consistently closed 50 to 60 homes annually. In 2007, he founded the Pearson & Associates Real Estate Team at Realtypath, growing it into one of Utah's largest teams.
For the past 15 years, Micahā€™s passion has shifted toward coaching and developing proven systems for agents to thrive. With thousands of coaching hours under his belt, he has helped hundreds of agents launch and scale successful real estate businesses.
