IF YOU'RE NOT
WORKING WITH YOUR SOI...
YOU SHOULD BE!
Your Sphere of Influence, or SOI, is a powerful network of personal and professional contacts. With the tools in this guide, you'll ensure your name is the first one that pops into mind whenever anyone in your SOI hears about someone buying or selling real estate.
Don't miss out on making your SOI your biggest business driver—this strategy can be the game-changer that skyrockets your success!
THE 12-PAGE GUIDE INCLUDES:
✔ Why Your SOI is Important
✔ Mere Exposure Effect (aka Familiarity Principle)
✔ Tips for Building Your SOI
✔ Ways to Grow Your SOI
✔ SOI Marketing Calendar Example
✔ Marketing Content Examples
✔ Postcard Template (edit in Canva™)
✔ Pop-By Tag Templates (edit in Canva™)
FREE SOI GUIDE
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A LITTLE ABOUT THE GUY BEHIND THIS MATERIAL...
With over 20 years of experience, Micah Pearson leads the Top Team at Utah's second-largest brokerage. As an individual agent, he consistently closed 50 to 60 homes annually. In 2007, he founded the Pearson & Associates Real Estate Team at Realtypath, growing it into one of Utah's largest teams. This year alone, 1 in 3 agents on his team earned a Top Producer award.
For the past 15 years, Micah’s passion has shifted toward coaching and developing proven systems for agents to thrive. With thousands of coaching hours under his belt, he has helped hundreds of agents launch and scale successful real estate businesses.
